Why do we need to learn Web Analytics?
Posted on March 5th, 2008 | Subscribe in a Reader | Subscribe by Email
Before we know the reason why we need to learn Web Analytics, we have to know what it means. Simply put, Web Analytics is the evaluation of the behavior of the site visitors.
We may have heard from a lot of people on how important Search Engine Optimization (SEO) and Pay-Per-Click (PPC) campaigns are. We may also know ourselves that SEO deals with organic listings while PPC deals with paid listings. Despite their difference, they both share the same goal which is to help improve site traffic, increase conversion and decrease expenses on less effective advertising campaigns. But what is the relation between SEO and PPC to Web Analytics? Their relationship relies on the fact that Web Analytics covers both organic and paid listings in terms of the data gathered for analysis. The information used in Web Analytics is from the traffic generated by SEO and PPC.
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In SEO and PPC, we focus in generating high targeted traffic while in Web Analytics, we concentrate in boosting quality traffic and enhancing conversion. Moreover, in Web Analytics, we take note of every activity performed by site visitors from entry to exit such as on what landing pages they have visited, what way they found our site, conversion rates, the efficiency of advertising campaigns or referring sites and the details of the visitors. We use all these information to help us know whether each webpage has really worked towards the realization of the business objectives.
There are many tools, data services and providers that can provide us with significant information regarding site visitors. The main purpose of these applications is to trace the traffic sources, whether they are from organic search engine results, affiliates or other promotional campaigns. They may differ on prices, types of reports provided, methods used, etc.
With the relevant information that you will get through Web analytics, you can then work on improving the site structure as well as other factors affecting the effectivity of your site.
To lessen your burden on performing Web Analytics, there is a very useful and user-friendly Free SEO Software that can help you accomplish this task!
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