Seminar on Internet Marketing
Posted on January 23rd, 2008 | Subscribe in a Reader | Subscribe by Email
Mito sent an invitation to all SEO Philippines members to attend a free half-day seminar on Internet Marketing by US Auto Parts Philippines (Formerly MBSTEK), and I am happy to say that I got listed to participate on this event. I will be attending the seminar on January 26th at the MBSTEK Office.
Here is an overview on what will be discussed on the said event:
Learn how you can maximize your site’s earnings with Performance-based affiliate programs. Discover how you could put yourself or your brand in front of more eyes with Search Engine Marketing; understand what your site’s statistics tell you with Web Analytics; find out about the current trends in Web Copywriting; get creative ispiration by learning about the latest trends in Web Design, and network and meet like-minded web professionals and enthusiasts like yourself.
The Internet Marketing Seminar will feature the following topics:
- Affiliate Marketing: “Being Part of a Powerful Online Sales Force”
- Email Marketing: “Modern Paradigms in Direct Response Marketing”
- Web Design: “Basic Principles in Design”
- Search Engine Optimization: “Leveraging the search-oriented web”
- Web Analytics: “Measuring the What and the Why”
- Online Copywriting: “Invest in the Message”
If you are interested, please read more about it and request for an invite.
Update: I am now here at MBSTEK Office for the seminar
Elymar Apao (Web Usability Experience Manager) started the Internet Marketing Seminar. He talked a little about the company, US Auto Parts (Formerly MBSTEK), about the Speakers and an Introduction on Internet Marketing. We were also forced to introduce ourselves to everybody (haha!)
Alvin Jimenez (Email Marketing Manager) talked about Email Marketing. Revenues generated by Email Marketing in the US, and in US Auto Parts. How each Email Marketing campaign is done (Concept Spreadsheet Images, Proofreading and Campaign Release). The Essential Components of an Email Campaign (Site Logo, Main Offer, Call to Action, Contact Information). Lifecycle of Emails (Records of sales made and possible upselling). How we can apply Email Marketing in the Philippines. Recommended reading sites are RetailEmail.blogspot.com, MarketingSherpa.com and Email-Marketing-Reports.com.
Rhiza Sanchez (SEO Project Manager) talked about Search Engine Optimization and Search Engine Marketing. What you need to know to become an Effective SEM Specialist. Other topics include: Search Engine Marketing 101, Why SEM? (You will see that 85% of all site visits are from search results and 90% of all Search Engine users does not go beyond the first 30 sites), Difference between Organic Listing and Paid Listing, How Search Engines Work, How are Pages Ranked, On Page SEO Techniques (Title tags, Meta Descriptions, Body Content, Alt and Title Tags, Header Tags, Interlinks, etc.), Things to Avoid on On Page (Flash based, Javascripts, Too Many Parameters, Non-standard Characters, Keyword Spamming, Mirror Sites), Off Page Optimization (Competitor’s Link Profile Analysis, Submissions, Interactions), Things to Avoid on Off Page (Link Farms, Comment / Forum Spamming, Linking to Bad Neighborhoods, Unnatural Link Structures), Negative SEO (Someone blackhatting you…), US Auto Parts Team (Search Engine Marketing is divided to SEO and PPC, SEO is divided to On Page and Off Page, and under both are SEO Specialists and Internet Marketing Specialists and Copywriters, Designers, Programmers)
Gabriel Libacao Jr. (SEO Project Manager) continued talking about Off Page SEO, starting with checking how many pages the site has (by typing site:alfredo.palconit.com). He also talked about SEODigger.com to check your competitor’s optimized keywords. He also talked about Off Page Optimization where off page factors are important (just like Adobe.com ranked 1 for keyphrase ‘click here’). You will also know that rankings are based from these factors (70% off page and 30% on page). You can check a site’s age by visiting Whois.sc.
15 minutes break…sarap ng C2 Apple Green Tea…
Jennelyn Tabora (Copy Editing Head) talked about Online Copyrighting. How to Improve your Website Content. A good writer must know the proper Structure, Grammar, Punctuation. She also talked about a Panda that eats, shoots and leaves (?). Write with honestly, passion and with engaging quality. You content must be conversational, not too formal. A writer will consider keyword density and keyword placement when writing. How writing attract and build relationships (Content must have a human voice, valuable information and interactive by responding to responses), You have to be a good writer, proper grammar and you have to be engaging, and you must have the passion to be successful.
Rico Sta. Cruz (Creative Director) talked about the Essential Principles on Web Design. 1) Get the content. 2) Set a site heirarchy (headliners, emphasis on content). 3) Choosing the right font/s. 4) Grid or Layout (how the content is displayed) 5. Visual Structure by adding boxes etc. 6) Choosing the right Color 7) Add some image for illustration
Michael Joseph Villar (Affiliate Marketing Manager) talked about Affiliate Marketing. Performance Based Marketing. Pay Per Sale. Pay Per Lead or Pay Per Subscription. Commission Schemes (Flat Rate Dollar Amount just like FriendFinder.com, Percentage like Amazon.com). Affiliate Program Success Metrics (Average Order Size, Cookie Life, Earnings Per 100 Clicks, Good Data Feed, Navigation and Design of the Merchant Site, Reliable Tracking, Reversal Rate, Demographical Coverage, Unique Selling Proposition, Affiliate Support). Impact on Internet Advertising from 1994 to the Present (1994 was 50% click through, now its only 0.5%). Wallpaper Effect and Ad Pollution (too many ads, too many clutter). Optimizing Ad Campaign (Control File Size, Clear Graphics and Message, Less is More).
Maia Nuguid (Senior Web Analytics Specialist) talked about Web Analytics. Assessment of Data (Website Traffic, Web Based Transactions, Web Server Performance, Usability Studies). E-commerce brands, Affiliate Marketers and Internet Marketers should be doing Web Analytics. A Web Analyst’s goal is to deliver actional insights and metrics. Analyst’s measure visitor’s behavior (click density, key metrics, segmentation), orders or leads (conversions, revenues, abandonment). Research Customer Satisfaction, Usability. They use AWStats, Omniture and Offermatica.
Elymar Apao (Web Usability Experience Manager) is back on more discussion on Web Analytics and showed several video presentations of US Auto Parts.
(Sorry folks sa grammar and misspellings. I was typing as I was listening to the talks)
Next was the Picture taking. Nice, may certificate ako 
Then where was lunch.
The End.
Related posts:
- Mid Year SEO Hype
- Introduction to Affiliate Marketing
- Search Engine Optimization
- Why do we need to learn Web Analytics?
- Why is On Page Optimization Important?
- Email Marketing Software
- Introduction to Search Engine Marketing
- E-Mail as a Marketing Tool
- Platinax Business Forum
- Business on the Internet
January 24th, 2008 at 10:55 am
Ayus… See you at the Bootcamp.
January 26th, 2008 at 2:25 pm
You can visit Ms. Nuguid’s blog at maialancholy.com