E-Mail as a Marketing Tool

Posted on March 5th, 2008 | Subscribe in a Reader | Subscribe by Email

Email Marketing is one of the most effective and cost-efficient direct marketing technique which utilizes the electronic mail to communicate fund raising and commercial messages to Internet users. In simple terms, we can say that when you send an email to a prospect or a current customer, you are already applying email marketing. Businesses usually send emails to people to enhance merchant-customer relationships and to encourage customer loyalty for both old and current customers. They also send emails to get hold of new customers and convince old ones to buy their products again. Merchants can also inform people of their new products and services through advertising banners and text ads included in the email message which customers can easily click and lead them to the specific website which provides the advertised goods and services.

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There are many advantages that email marketing offers in comparison to traditional paper direct mail and these are:

It reaches millions of target recipients in only just a few seconds. Compared to traditional direct mail campaigns which involve a lot more work, doing an email marketing promotion can help you obtain results in only a few days.
Since people all over the world can’t get on with their day without opening their inboxes, thus you can receive immediate response from prospects right after you send out your campaign. The sooner you get the results, the faster you can plan on your next step.
Unlike traditional mail which is limited to geographical factors like time zones, postal codes and regulations, etc., email is much more flexible offering not only local audience but can also go as far as national and international.
It is cost effective. Traditional mail usually incurs much more cost because it involves printing, mailing, postage and production costs.

In organizing your own email marketing campaign, you can use standard email programs like Microsoft Outlook, Thunderbird, etc. especially when you only have a few recipients on your list and do not require high-end features. You can also use email marketing softwares that suits your needs and preferences or subscribe on the services offered by web-based email marketing services.

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