March 5, 2008 |
Search Engine Marketing Blog |
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Email Marketing is one of the most effective and cost-efficient direct marketing technique which utilizes the electronic mail to communicate fund raising and commercial messages to Internet users. In simple terms, we can say that when you send an email to a prospect or a current customer, you are already applying email marketing. Businesses usually send emails to people to enhance merchant-customer relationships and to encourage customer loyalty for both old and current customers. They also send emails to get hold of new customers and convince old ones to buy their products again. Merchants can also inform people of their new products and services through advertising banners and text ads included in the email message which customers can easily click and lead them to the specific website which provides the advertised goods and services.