SEO for Web Designers

November 28, 2008 | Search Engine Marketing Blog, Web Design Blog | Share this on YM
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This is an upcoming article made for Web Designers who want to learn Search Engine Optimization, hence the title Basic SEO for Web Designers. I will try to make this post as easy to understand as possible.



FireFox Add-ons as SEO Tools

November 4, 2008 | Search Engine Marketing Blog | Share this on YM
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If you are looking for free SEO tools, you can use these FireFox Add-ons made for Search Engine Optimization (or SEO FireFox Plugins if you will) for your regular day-to-day SEO work.



SEO Strategies for the 21st Century Web Seminar

October 20, 2008 | Search Engine Marketing Blog | Share this on YM
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Looking forward to listen to Aaron Wall’s Free Web Seminar this Wednesday, October 22, 2008 at 3am.



How to Rank on Searches from Specific Countries

August 18, 2008 | Search Engine Marketing Blog | Share this on YM
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Here are some tips on how your site can rank well on searches from your target market. This is not sorted by importance, but these can help you improve your search engine rankings.



Link Building Tactics through Article Submission

July 24, 2008 | Search Engine Marketing Blog | Share this on YM
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  1. The home page PR of article sites used for article submission link building should be no less than 4.
  2. The actual article page where the link to your site will be placed should be indexable by Google and Yahoo (e.g. no disallow rule in robots.txt of the article site and/or the page meta robots tag).
  3. The links to your sites should not have the nofollow attribute. The links should not be redirect links either. Just plain direct links suit your purpose.
  4. Ideally, the links should have a proper anchor text (preferred) but where it is not possible the links can be in the form of the site URL. Where anchor texts are allowed, the links to your sites should have a relevant, varied anchor text in full accordance to the Keywords file and be linking to varied pages (in accordance with the Keywords file).
  5. The links (both in-text and resource box/author bio) should be made in the format prescribed by each particular article site’s rules and be fully functional.
  6. Avoid using the same account on each given article site for submitting articles linking to your different sites. The rule is 1 site – 1 account (this also helps make the most of the author bio/resource box).
  7. Avoid submitting an article with links to the same site to the same article directory more than once, maximum twice within an extended period of time. Also check if there were any previous submissions to the article site in question for your site in question. The rule is 1 article site – 1 article submission for each your site.
  8. Avoid submitting the same article to multiple article sites without any changes to avoid duplicate content issues.
  9. Avoid using content taken off elsewhere – all articles should be original. The quality of writing should be high.
  10. For newly discovered article sites, avoid submitting articles for more than 2 of our sites into them until the results of such submissions are proven through the presence of these article sites in the backlinks.
  11. Avoid heavily spammed article sites (e.g. if you see a lot of links to pills, porn or casino sites stay away from such article sites).
  12. Preference should be given to sites accepting articles on individual basis, ideally covering niche topics related to our sites rather than traditional article directories. However, bear in mind that these sites: 1) should be contacted on an individual basis and do not have regular article submission forms; 2) want exclusive articles that will only be published on these sites.

Check his Link Building Guide and Make Money Online sites.



Lead Generation

June 22, 2008 | Search Engine Marketing Blog | Share this on YM
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As an SEO Specialist, one of my main tasks is to generate leads from potential buyers. Although some of my work done generated some traffic to my assigned sites, the leads are not as good as expected. This lead me to my plan of creating a post on Lead Generation so I can share suggestions on how to increase your leads using Search Engine Marketing.



Common SEO Errors With Retail Websites

March 22, 2008 | Search Engine Marketing Blog | Share this on YM
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There are at least 5 common errors with many retail websites.



E-Mail as a Marketing Tool

March 5, 2008 | Search Engine Marketing Blog | Share this on YM
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Email Marketing is one of the most effective and cost-efficient direct marketing technique which utilizes the electronic mail to communicate fund raising and commercial messages to Internet users. In simple terms, we can say that when you send an email to a prospect or a current customer, you are already applying email marketing. Businesses usually send emails to people to enhance merchant-customer relationships and to encourage customer loyalty for both old and current customers. They also send emails to get hold of new customers and convince old ones to buy their products again. Merchants can also inform people of their new products and services through advertising banners and text ads included in the email message which customers can easily click and lead them to the specific website which provides the advertised goods and services.



Introduction to Affiliate Marketing

March 5, 2008 | Search Engine Marketing Blog | Share this on YM
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Affiliate Marketing has gained popularity over the years. With the advantages that it offers, webmasters definitely cling to it as one of the effective means of promoting their goods and services. Nowadays, rarely do you see ecommerce websites that do not have an Affiliate Marketing Program because this method helps them boost their overall presence in the Internet. It is also very cost-effective in comparison to other promotional mediums like TV ads, banner ads and web sponsorships whereby they may spend millions of dollars.



Why do we need to learn Web Analytics?

March 5, 2008 | Search Engine Marketing Blog | Share this on YM
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Before we know the reason why we need to learn Web Analytics, we have to know what it means. Simply put, Web Analytics is the evaluation of the behavior of the site visitors.



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