Common SEO Errors With Retail Websites

There are at least 5 common errors with many retail websites.

1. Hollow PageRank sucking pages.
2. Information spread across many pages.
3. Bad site structure.
4. Sloppy page titles and on site optimization
5. Nothing remarkable.

1.) Some websites have a lot of pages like “view cart,” “shipping information,” “track orders,” “contact us,” and other such administrative pages. In some cases there are many unique permutations of these types of pages depending on what page of the site you are on.

It is in the interest of most retailers to prevent these administrative type of pages from getting indexed, especially if they have a lot of them.

2.) Some websites only offer a limited amount of information (like the manufacturer details) on the product level page. And then they create another page for one or more of the following: product photos, product feedback, manufacturer details, related products, editorial reviews, and consumer feedback. Ideally much of this information can be consolidated into a single page such that pagerank is spread more heavily across a fewer number of pages.

3.) Some retail sites put way too many choices in parallel, featuring low value categories and low value products alongside their top sellers. Seasonally selected items, best sellers, and other high margin items can be promoted more aggressively across the site to help flow more PageRank and exposure to those pages.

Additionally, if a company expands internationally it is recommended to use subdomains or separate domains for the various target markets rather than placing all the content for the various markets on one domain Continue reading »

SEO Philippines T-Shirt Design Contest Winner

Yepee! I won the SEO Philippines T-Shirt Design Contest!

Here were the rules:

• The design can incorporate our logo( SEO PHILIPPINES) in some way or you can create your own SEO.PH logo
• You can enter as many designs as you like.
• The design cannot violate any copyright laws or existing trademarks (we don’t really mind, but you know how people can be about this stuff).
• The design itself can have a maximum of two colors and encompass both the front and the back of the shirt if need be (just make it clear in your submission which part is supposed to be on front and which part is supposed to be bringing up the rear).
• By submitting your design you give us non-exclusive rights to use the image in the design of an SEO.PH t-shirt as well as for other SEO.PH promotional materials.

Read the contest details here (login required)

Here are the prizes: Continue reading »

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