Posted on March 22nd, 2008 |
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There are at least 5 common errors with many retail websites.
- Hollow PageRank sucking pages.
- Information spread across many pages.
- Bad site structure.
- Sloppy page titles and on site optimization
- Nothing remarkable.
1.) Some websites have a lot of pages like “view cart,” “shipping information,” “track orders,” “contact us,” and other such administrative pages. In some cases there are many unique permutations of these types of pages depending on what page of the site you are on.
It is in the interest of most retailers to prevent these administrative type of pages from getting indexed, especially if they have a lot of them.
2.) Some websites only offer a limited amount of information (like the manufacturer details) on the product level page. And then they create another page for one or more of the following: product photos, product feedback, manufacturer details, related products, editorial reviews, and consumer feedback. Ideally much of this information can be consolidated into a single page such that pagerank is spread more heavily across a fewer number of pages.
3.) Some retail sites put way too many choices in parallel, featuring low value categories and low value products alongside their top sellers. Seasonally selected items, best sellers, and other high margin items can be promoted more aggressively across the site to help flow more PageRank and exposure to those pages.
Additionally, if a company expands internationally it is recommended to use subdomains or separate domains for the various target markets rather than placing all the content for the various markets on one domain Continue reading »